CHAIRMAN MESSAGE

Mr. Chua Chun Chai

Chairman of Export Furniture Exhibition (EFE)

Warmest Greetings from Export Furniture Exhibition and Malaysia!

Export Furniture Exhibition (EFE) is internationally known to global buyers from all over the world as one of the top furniture fairs in Southeast Asia and the fair continues to attract more and more trade visitors annually. The exhibition is the signature event of the Malaysian Furniture Council (MFC) and organized by EFE Expo Sdn Bhd., a wholly-owned company of MFC.

The Malaysian furniture industry has commendably thrived because of its strong downstream sector and is one of the few industries in Malaysia that can proudly stand out for its products as truly ‘Made-in-Malaysia”. The global furniture market is growing with market gravity shifting towards the Asia Pacific region and Malaysian furniture manufacturers can look forward to enjoying a much larger slice of the market share. With the ongoing US-China trade war and strong US currency, Malaysia has the advantage and has benefited our nation with increase in furniture export. Thus, the outlook for the Malaysian furniture industry is certainly bright.

Present furniture exhibition trends have taken on a new outlook with a comprehensive of a large variety of various types of products from workplace furniture, semi-finished goods, wood-working machinery, furniture accessories, hospitality furniture, raw materials, project and contract furniture besides home and office furniture. Global international buyers and professionals, wholesalers, retailers, distributors, dealers, designers, architects, contract consultants including local project planners are cordially invited to EFE2020.

With 16 years of experience, EFE has served great opportunities to SMEs, entrepreneurs, furniture manufacturers, buyers and visitors with good business, networking and at the same time generated export revenue for the nation. Being bold and distinctive, EFE2020 is set to attract more buyers with its larger exhibition space at KLCC which has newly expanded its venue exhibition space. One of the major highlights of EFE2020 is the inauguration of the “Office Furniture Pavilion” with the latest innovative and modern creative office furniture.

Our exciting exhibitors look forward to welcome all buyers and visitors to view their latest collections and designs for bedrooms, living area, kitchens, children, office, hotel lounges and outdoor living.

Last but not least, my appreciation and heartfelt thanks to all our exhibitors and partners for your continuous support. My heartfelt thanks to EFE team to make 2020 another successful year. I look forward to another successful and rewarding businesses for all buyers, visitors and exhibitors.

Thank you.

MISSION & VISION

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    VISION

    To be Southeast Asia’s number one Furniture Trade Fair for global buyers in the future.

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    MISSION

    The mission of Export Furniture Exhibition (EFE) is to provide the highest level of event planning services while maintaining extraordinary customer services and to enhance the professionalism and profitability of EFE through effective presentation in industry, government, education & training, and by identifying and meeting the needs of the furniture exhibition industry.

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    OBJECTIVE

    Our goal is to help the furniture industry business by attracting buyers to the exhibition and providing industry players with opportunities to do export and expand their businesses through specific, measurable, achievable, realistic and time bound ways. With a focus on furniture, EFE strives to transform and upgrade the industry, encourage enterprises to go global and enhance product quality and brand value. EFE is a bridge that ties the industry and creates huge trade opportunities.

WHO ARE WE

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Malaysian Export District

As one of Southeast Asia’s premier sourcing platform, EFE has spearheaded the furniture trade scene for years. Since its inception in 2005, every March, buyers from all over the world converge on this global stage.
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International Platform/ World Business Arena

As an international platform cum world business arena, EFE boasts of 80% of its exhibitors are Malaysian furniture manufacturers which provides B2B, interaction with international buyers, connect people with Malaysian made products and a ready market.
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Universal Purchasing Power

Progressing and improving each year, EFE in recent years have drawn more influential quality buyers from over 140 countries worldwide to place orders in bulk on the spot during the fair.EFE has created fantastic business and networking opportunities for thousands of participants.
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One-stop Product Sourcing Hub

Export Furniture Exhibition serves as a One-Stop Product Sourcing Hub where buyers are spoilt for choice with contemporary and innovative furniture on display.
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Industry Seminars

During fair days, several Industry Seminars are available by professional speakers from overseas to provide you with the current and latest developments in the global furniture market including the latest furniture designs.
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Strategic Venue/ Stratgic Location

Strategically located at Kuala Lumpur Convention Centre (KLCC) at the heart of Kuala Lumpur, is an ideal place for everyone with hotels, F&B, shopping malls and entertainment just within a stone’s throw distance.
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Prestigious environment

The friendly and clean environment makes it a complete place for all.
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Professional Organizer

EFE is presented by the Malaysian Furniture Council (MFC), the national organization representing the furniture industry of Malaysia, and organized by EFE Expo Sdn Bhd, a wholly-owned company of MFC. It is backed by a dedicated team of professionals with a firm commitment to professionalism, dynamism, and innovation.