EFE CHAIRMAN’S MESSAGE
Mr. Chua Chun Chai
Chairman of Export Furniture Exhibition (EFE)
On behalf of EFE Expo Sdn Bhd, it is my great pleasure to welcome you to the Export Furniture Exhibition (EFE) 2026, one of the regionʼs most anticipated international furniture trade exhibitions. Now in its 19th edition, EFE continues to serve as a vital platform connecting Malaysian furniture manufacturers with global buyers, while reinforcing Malaysiaʼs standing in the international furniture market.
Presented by the Malaysian Furniture Council (MFC) and organised by EFE Expo Sdn Bhd, EFE 2026 is curated by industry professionals with deep market insight. The exhibition reflects evolving global trends and addresses buyersʼ growing demand for quality, reliability, and unique design.
In alignment with the national momentum of Visit Malaysia Year 2026, EFE 2026 introduces several initiatives aimed at enhancing the overall visitor experience and elevating Malaysiaʼs global image. These include the “Free Stay with EFE 2026” programme for international buyers, as well as the “Malaysian Furniture Creativity Awards 2026”, which encourage design innovation and support the industryʼs progression towards Own Design Manufacturing (ODM).
EFE 2026 showcases a comprehensive range of furniture and furnishings, spanning residential, outdoor, and contract segments, alongside fittings and accessories. With exhibitors and buyers from over 140 countries, the exhibition continues to provide meaningful business opportunities while promoting original Malaysian design and craftsmanship.
I would like to express my sincere appreciation to all government agencies, trade associations, exhibitors, buyers, and media partners for their continued support. Your participation and collaboration have been instrumental in EFEʼs growth and success. As we look ahead, EFE remains committed to fostering collaboration, promoting innovation, and building long-term value for the industry. Together, let us continue strengthening the Malaysian furniture industry and shaping a resilient and competitive future.
Thank you.
MFC PRESIDENT’S MESSAGE
Mr. Desmond Tan
President of Malaysian Furniture Council (MFC)
On behalf of the Malaysian Furniture Council (MFC), I would like to express our sincere appreciation to all exhibitors for your participation and extend a warm welcome to all buyers and visitors to EFE 2026. Since its inception, EFE has been the cornerstone of the furniture industry as it offers a platform for furniture manufacturers to establish a strong business and trade relationship with their trading partners from all over the world.
Malaysiaʼs furniture industry has grown steadily over the years and today ranks among the worldʼs top ten furniture exporters and third in Asia. This achievement reflects the collective efforts of industry players across the entire value chain, as well as the continued confidence of our international buyers. As we move towards 2026, the global business environment presents increasing challenges. Geopolitical developments, trade uncertainties, and external pressures including tariff-related issues, continue to reshape the industry landscape.
With key markets such as the United States remaining important to Malaysiaʼs furniture exports, the industry must remain adaptable while actively pursuing market diversification to strengthen resilience and manage risk. At the same time, with the furniture industry being listed as one of the critical sectors under the New Industrial Master Plan (NIMP) 2030, this serves as a strong indication that we do offer strong growth prospects. With 2026 deemed to present more challenges, MFC sincerely hopes that the Ministry of Plantation and Commodities (MPC) as the guardian of the Malaysian furniture industry can provide a stronger support as well as its leadership for us to wade through this difficult time ahead.
Furthermore, cooperation with other relevant government agencies including the Malaysian Timber Industry Board (MTIB), Malaysian Timber Council (MTC) and Malaysia External Trade
Development Corporation (MATRADE), to support trade promotion, market diversification, and industry development initiatives remains essential. The inclusion of the furniture industry under national policies such as the above mentioned NIMP 2030 and the National Agri-commodity Policy (DAKN) 2030 further reaffirms its strategic role in national economic development.
Despite these challenges, we remain confident through closer collaboration between the Ministry, relevant agencies, and industry stakeholders, our shared development goals can be effectively realised, and the industry is well positioned to strengthen its competitiveness and achieve long-term, sustainable growth. Once again, I would like to thank all participants of EFE 2026 and wish you a successful and rewarding exhibition.
Thank you.
MISSION & VISION
VISION
To be Southeast Asia’s number one Furniture Trade Fair for global buyers in the future.
MISSION
The mission of Export Furniture Exhibition (EFE) is to provide the highest level of event planning services while maintaining extraordinary customer services and to enhance the professionalism and profitability of EFE through effective presentation in industry, government, education & training, and by identifying and meeting the needs of the furniture exhibition industry.
OBJECTIVE
Our goal is to help the furniture industry business by attracting buyers to the exhibition and providing industry players with opportunities to do export and expand their businesses through specific, measurable, achievable, realistic and time bound ways. With a focus on furniture, EFE strives to transform and upgrade the industry, encourage enterprises to go global and enhance product quality and brand value. EFE is a bridge that ties the industry and creates huge trade opportunities.
WHO ARE WE
Malaysian Export District
International Platform/ World Business Arena
Universal Purchasing Power
One-stop Product Sourcing Hub
Industry Seminars
Strategic Venue/ Strategic Location
Prestigious environment
