EFE CHAIRMAN’S MESSAGE
Mr. Chua Chun Chai
Chairman of Export Furniture Exhibition (EFE)
Warmest Greetings from Export Furniture Exhibition and Malaysia!
Export Furniture Exhibition (EFE) is internationally known to global buyers from all over the world as one of the top furniture fairs in Southeast Asia and the fair continues to attract more and more trade visitors annually. The exhibition is the signature event of the Malaysian Furniture Council (MFC) and organized by EFE Expo Sdn Bhd., a wholly-owned company of MFC.
The Malaysian furniture industry has commendably thrived because of its strong downstream sector and is one of the few industries in Malaysia that can proudly stand out for its products as truly ‘Made-in-Malaysia”. The global furniture market is growing with market gravity shifting towards the Asia Pacific region and Malaysian furniture manufacturers can look forward to enjoying a much larger slice of the market share. Thus, the outlook for the Malaysian furniture industry is certainly bright.
Present furniture exhibition trends have taken on a new outlook with a comprehensive of a large variety of various types of products from workplace furniture, semi-finished goods, wood-working machinery, furniture accessories, hospitality furniture, raw materials, project and contract furniture besides home and office furniture. Global international buyers and professionals, wholesalers, retailers, distributors, dealers, designers, architects, contract consultants including local project planners are cordially invited to EFE2021.
With 16 years of experience, EFE has served great opportunities to SMEs, entrepreneurs, furniture manufacturers, buyers and visitors with good business, networking and at the same time generated export revenue for the nation. Being bold and distinctive, EFE2021 is set to attract more buyers with its larger exhibition space at KLCC. One of the major highlights of EFE2021 is the inauguration of the “Office Furniture Hall” with the latest innovative and modern creative office furniture.
Our exciting exhibitors look forward to welcome all buyers and visitors to view their latest collections and designs for bedrooms, living area, kitchens, children, office, hotel lounges and outdoor living.
Last but not least, my appreciation and heartfelt thanks to all our exhibitors and partners for your continuous support. My heartfelt thanks to EFE team to make 2021 another successful year. I look forward to another successful and rewarding businesses for all buyers, visitors and exhibitors.
MFC PRESIDENT’S MESSAGE
Mr. Khoo Yeow Chong
President of Malaysian Furniture Council (MFC)
Greetings from Malaysian Furniture Council!
The Malaysian Furniture Council (MFC) is the sole national trade body aimed at overseeing the overall development of the furniture industry and its members benefit remain protected. Through its subsidiary EFE Expo Sdn Bhd, since 2005, the annually organised Export Furniture Exhibition (EFE) provides a perfect platform for manufacturers to ensure Malaysian made furniture receives the highest attention and critical acclaim from the global market.
Furniture manufacturing has long been one of the most prominent sub-sectors in the timber industry. Our role as the largest employment provider in the wood-based industry is further reflected in the huge export volume. In 2019 alone, we exported US$ 4,324 billion worth of furniture to major markets such as the United States, Singapore, Japan, Australia among others.
Plenty of opportunity awaits in the furniture industry such as the resiliency in facing numerous challenges either economically or socially in nature. Despite all these roadblocks, the industry continues to grow at a rapid pace. This was even acknowledged by the government back in 2018 announcing that the furniture industry is set to achieve its export target of RM 12 billion by 2020. Nonetheless, resting on our laurels is not our style as we are now aiming RM 20 billion in export volume by 2025 through a double-pronged approach.
We are also focusing our resources through the global offices of Malaysian Timber Council (MTC) and Malaysia External Trade Development Corporation (MATRADE) to seek out for new international buyers. Through numerous engagements, there are now several types of aids and programmes provided by these organisations for interested parties.
Building a close and cordial relationship with the government is also one of the essential factors of our durability. MFC steps into this role by playing the bridge between the industry players and the government. Through close engagements with the Ministry of Plantation Industries and Commodities, Ministry of Home Affairs, Ministry of International Trade and Industry, Ministry of Human Resource and the Immigration Department, issues such as foreign workers, duties and licensing can be handled smoothly.
Internationally, MFC is a member of the ASEAN Furniture Industries Council (AFIC), Council of Asia Furniture Associations (CAFA) and the World Furniture Council. Through these platforms, we are able to exchange ideas and gain constructive suggestions from our global peers for the betterment of the Malaysian furniture industry.
Finally, it is my dream and vision to see the furniture industry propel to greater heights and become one of the largest sectors in Malaysia.